Friday, December 29, 2006

The Great Affiliate Marketing Sham

This free report is now live
on the Black Book DVDs

I am also offering a bounty
on signups - available to
when you request the report.

http://blackbookdvds.com

The Great Affiliate Marketing Sham

This free report is now live
on the Black Book DVDs

I am also offering a bounty
on signups - available to
when you request the report.

http://blackbookdvds.com

Wednesday, December 20, 2006

Excerpt from "The Great Affiliate Sham"

"I don't care how good your
information is in an ebook,
you go and try to sell that
ebook for 197 or 250 dollars.
It can't be done. It's very,
very difficult to do it."

- John Reese, The Reese Report
April 2006

The Adwords Black Book, priced
at $197, sold out on April 4th,
2006.

Saturday, December 09, 2006

Two Really Big Offers Coming

The following offers are for
Adwords Black Book owners
ONLY.

Links will be live for a
limited time, so watch your
email inbox CLOSELY in the
coming four-to-ten-days for
messages from .X.

============================
OFFER ONE
============================

I will be offering you the
complete Black Book DVDs
package as a bonus to
another product launch, only
as a favor to a very good
friend of mine.

Don't EXPECT this to EVER
happen again.

The Black Book DVDs are
nearing completion and
should consist of 12-14 DVDs
full of new, in-depth
information about dominating,
humuliating and annhilating
your Adwords competition and
A LOT MORE.

The Adwords Black Book was
called "The Greatest Internet
Marketing Ebook Ever Written"
by many customers, and these
DVDs should rate with the top
IM packages ever released.

The Black Book DVDs will
sell for $1197 to non-Adwords
Black Book owners (plus s&h).

As a bonus to this launch
package, I will offer you
the Black Book DVDs for ONLY
$197 plus (plus s&h).

This is PROBABLY the best
offer you will EVER see for
the Black Book DVDs.

Watch here for more info.

============================
OFFER TWO
============================

I didn't want to share this
offer until weeks from now,
but I didn't expect I'd be
making an offer like the one
above - EVER.

If you don't want the BIG
package above, then here's
the Pre-release offer on the
Black Book DVDs for my
Adwords Black Book owners
ONLY.

The non-Black Book owner
price will be $1197 (plus
s&h).

For my owners, I will be
offering a pre-release, pre-
Christmas special 3-pay-plan.

One payment of just $297.97
(plus s&h), followed by two
payments of only 249.97.

That's a huge savings off
the regular price and my way
of saying "Thank you".

Watch your email inbox for
both of these offers in the
next 3-10 days.

.X.

===========================
ABOUT THE BLACK BOOK DVDs
===========================

Expected delivery of the
Black Book DVDs is the first
week of February, 2007.

The package contains live
video footage from the four
day Black Book workshop that
attendees paid $2400 or more
to attend (and felt they got
every penny worth).

The package will also
include supplemental video
excerpts and approximately
300 pages of detailed
instruction. And probably
software too.

Is there significant NEW
material here not covered
by the Adwords Black Book
or available elsewhere?

YES.

Tuesday, December 05, 2006

Talk About Hype

Will Paul Myers care if I post
this excerpt from his latest
newsletter?

Who cares. I'm doing it any
way because it's rare I read
something that's hits me
profoundly.

In particular, I like the last
sentence, but don't skip the
rest to get to it.

This is from an article
discussing things people
complain about related to copy.

.X.


Paul Meyer's wrote:

"Too much hype."

"Hype" is such an interesting word. Sort of like
"interesting."

If you're talking to technical people, it means appealing to
emotions they're not comfortable with. If you're talking to
marketers, it means shouting stuff they've heard a million
times before.

If you're talking to real people, it probably means they don't
believe you. (For the new kids, that's a Bad Thing.)

None of that is enough to draw out the emotional intensity that
the word "hype" has for some people, though. So, what is it
that makes "hype" so annoying?

It's simple, really, if not always obvious. It's the friction
between wanting the product and feeling like they're in
conflict with the copy and, by extension, the seller.

If they don't want the product, they don't care about the copy.
If you get one thing from this section, it should be this:

Strong reactions almost never come from people who don't care.


Back to .X.

"Strong reactions almost never
come from people who don't care."

I love it.

There is so much pansie ass
marketing going on right now
I don't know if I should love
it - because it makes my life
damn easy. Or hate it, because
it just PISSES me off to watch
people sleep walk half-assed
through life.

If you're work isn't generating
strong polarized opinions, then
stop trying to kiss everyone's
ass.

Really.

Case in point, The Rich Jerk.

Here's a guy who's written
one ebook and people are still
talking about him.

Why?

Because people either love him
or hate him.

The people who love him would
buy anything he puts out.

The people who hate him?

They still build his brand
because they cannot NOT talk
about what an ass he is.

That's brilliant marketing.

Brilliant marketing isn't
pulling out the book of sales
and marketing cliche's and
writing the same drab, boring
tedious, ho-hum jerk-off junk
everyone else is.

Come on people . . .

Take some chances already.