Wednesday, September 10, 2008

Traffic Fusion

You drive into the Golden Arches drive through, and a squaking voice says “Are you ready to place your order?”

“Uh, yeah, I’d like a quarter pounder with cheese and a large fry.”

“Would you like a Coke with your order today sir?”

“Sure. I’ll take a medium.”

If you’ve been around marketing you probably already understand the concept of upselling. If you don’t, it’s when someone asks you if you’d like to “supersize that order”. It’s getting the customer to spend more money at the time of the transaction.

Now, what’s fascinating here - and maybe you’ve never realize this before – is that you cannot hop in the car and go to the local Coke store. Coke stores don’t exist – at least not that I’ve ever seen.

Coke is sold in places where you’re already going to buy something else.

When you go to the local AM/PM to fill up on gas, they’ll sell you a Coke.

When you go to the local grocery store to do your shopping, they’ll sell you a Coke.

And, when you go to one of your favorite junk food venues, they’ll sell you a Coke too – or a Pepsi.

Coke sells their product when people go someplace to buy something else.

These places people go are Coke’s distribution channel. And the best place you can be when it comes to selling your product or service is a part of someone else’s distribution channel. People are already there, ready to buy.

Marketer’s put a lot of effort, time and money into trying to meet new prospects. Unfortunately most of these prospects are what is termed “cold”. There out there, and while they may want and need what you have to offer they probably didn’t wake up this morning thinking about you.

So you have to set about interrupting their daily routine to gain their attention, generate desire for your product and motivate them to buy something from you. That’s not an easy job.

But, what if they’re already in the daily habit of going someplace to buy?

What if someone else has already done the heavy lifting – like McDonald’s – and you have a way to make that investment they’ve made more profitable?

This is a win-win for everyone. You have a product that complements what the customer has already purchased – you have the thirst quenching soda that goes well with that salty burger and fries. Both business partners make more money with this arrangement – and, ideally, the customer has a more satisfying experience.

This is the basic concept behind a new marketing software called Traffic Fusion. Traffic Fusion can help Internet marketers automate this process of hooking up with others who are selling a complementary product to increase profits for everyone.

Plus, the program also manages upsells, downsells, cross-sells and a whole lot of other selling designed to extract maximum revenue from customers already in “buy mode”.

The concept is fascinating and the software makes it doable for Internet marketers everywhere.

Check it out:


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