Most people resist making a decision until faced with losing the opportunity to do so.
The button pushed:
The desire for control.
Control is one of the three HOT buttons I reveal in the psychology section of the Black Book DVDs.
Last September I saw something amazing with this principle; Using a one-time-only offer, aka OTO, in a non-Internet marketing niche I was achieving a 10% conversion rate.
10% is pretty dang good, but here's what's amazing . . .
My sales letter sucked.
Bad. Awful. Never thought people would see it (on that note, I'm celebrating - the site in question was banned from Google for putting TE pages on it for almost THREE years - just got some of my PR back and the site is alive again).
In fact, I had fifty bulletpoints that I'd pulled in from another sales letter that had ABSOLUTELY NOTHING to do with the product being sold.
I could have posted an irrelevant news article and done about that same 10%.
In case you don't already have the point, one time only offers WORK - you should use them whenever, whereever you can.
Two new pieces of software are out - one from my friend Jordan Hall that uses a new twist - it's a timed OTO; you have X amount of time to act, then that's it.
Keith Wellman tested it and claimed his conversion rate nearly doubled.
This is a bargain (I see the price just went up $10) and it's simple:
The next piece of software, I haven't tried but I already know it's going to be hot-good.
It's the latest from John ****, appropriately named "***** *****".
Cool name - and I'm one of only three with the chance to offer it to you, out the gate.
With OTOs, you name it, it sounds like ***** ***** can do it.
More expensive, but mega-featured:
(Link coming this Friday, maybe sooner, hopefully not later)
Both of these pieces of software fit perfectly into my "name squeeze to sales letter approach".
PS - Next week - think June - is the launch of Google Cash Detective by Chris Carpenter. I want to clear out the remaining sets of Black Book DVDs I have and I'll be offering them as a bonus for GCD.