Monday, April 16, 2007

A Landing Page Secret

1. Commit to winning
2. Do your research
3. Create a landing page

- "Buyers"
- "Shoppers"
- "Info Seekers"

The other "Adwords Gurus" talk about creating seperate ad campaigns and adgroups - they spend a lot of time targetting people based on keyword phrase groupings. This is smart and we'll get to it down the road.

But I have NEVER heard any of these guys (or gals) talk about the fact that the nature of traffic differs. While they recommend you put effort into seperating out keyword phrases into ad groups, you'll never hear them tell you this golden secret:

Different searchers are in different mental spaces - some people are non-commital and looking for information. Other people are ready to buy.

Send those people to the same landing page?

Nuts. A recipe for wasting money, nothing more.

I go into more detail about how you should approach each of these groups in the Black Book DVDs - it's a simple thought tweak that makes a huge difference.

You've heard the saying "One man's junk is another man's treasure?"
Well, same story here. If another marketer can't make a phrase work, that doesn't mean it can't work - it means the approach was wrong.

With all of the info on the market about how to make money with Adwords, it's amazing how poor execution is - and it's widespread.

Forget the tricks - learn to execute better - learn that you cannot approach every prospect the same way and expect to succeed.

You can't.

Just a little thought into "what is a person thinking when they type this word into their search box" can make you rich.

Take those ideas, and put them into your landing page - forget these lazy shortcuts, like software that will do dynamic keyword insertion for you.

Junk - and damnit, I have resell rights to products that will do that for you and I can't sell it to you because it's . . .


OK, gotta go for now. Time to write a really damn big check to the IRS.

Do you feel sorry for me?

I didn't think so.



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