Wednesday, June 13, 2007

Black Books Blog

Black Books Blog has a new home.

Black Books Blog is here

Black Books Blog, it's no longer here.

(Don't worry - EVERYTHING has been moved.)

Tuesday, June 05, 2007

Don't Tell Blogger . . .

Black Books Blog needs a makeover and a move to Wordpress.

Tell me which of these four themes you like best:

1. Silhouette

2. Vertigo Blue (Would replace the "V" with an "X" logo)

3. Vertigo Red (Would replace the "V" with an "X" logo)

4. Graphite

If you have something you think is more X, give me a link - I'll take a look.

Leave your vote as a comment.


Monday, June 04, 2007

Google Cash Detective

First off, I have seen no more of Google Cash Detective than you.

I can't give you a review.

What I can say is the following:

1. Chris Carpenter is one guy I've never slammed, anywhere.

We're chummy buddies? Nope.

I just think Chris does things as close to "right" as anyone - he takes care of his people.

2. Tools

There are tools I can't live without, and there are tools that make life easier (but I could live without).

Let's be straight on one thing - I've been successful WITHOUT tools and I think you need that experience FIRST.

Don't buy anything with the idea it's going to magically make you money - it's probably not.

If you're already making money, a great tool (which we appear to have with GC Detective) will help you make more.

If you're not already making money, there's a lot to the game you need to learn - and it's very possible to make a GREAT living when those basics click.

If you want to take a ride on GC Detective, I encourage you do so - the more exposure you get to these priniciples, the greater your odds of success. And I have no doubt Chris will over deliver - he has with every experience I have with him as CUSTOMER.

Google Cash Detective

Now, I'm going to share two secrets with you - these were my secrets and now a lot of shit balls are selling these concepts in various forms.

First - keywords.

Software like Keyword Xray and what you'll find in GCD, I imagine, will help you determine which keyword phrases are producing for you - and which aren't.

That's great information to have - those tools will tell you more than I can. BUT - I can predict with a high degree of accuracy what those words will be, with a few surprises pointed out by the software.

I drill this into the heads of my students -


People love the idea of BIG TRAFFIC. The gurus know this - people buy "traffic" products, they don't buy "conversion" products.

It's easier to fall in love with "1,000,000 visitors per month" than it is to fall in love with "almost guaranteed conversion rate of 5%".

And this is why so many people lose, and make no money (and, in fact, burn through piles of it and declare 'Adwords doesn't work'!"

Bull shit it doesn't work - everything I do STILL pays $3 to 4 for every dollar I spend.

How can this be?

Simple - I promote lots of products using VERY FEW keyword phrases.

80/20 the 80/20 and then 80/20 it again.

I promote, almost exclusively, using brand name terms - trademarked terms - long-tail terms . . . whatever you want to call them.

If I'm promoting "Google Cash Detective", then I use a keyword list that includes on "Google Cash Detective" and variations thereof. Am I running ads under "google adwords"?

Hell no.

Now, those phrases are increasingly competitive - especially in this niche, and that's why "Bitch Slap Techniques" are necessary (as taught in the Black Book DVDs) and other techniques that are basically just SMART MARKETING (and most people in this game are not marketing . . . in a very sophisticated way, should we say - yet many are still able to make money and you can KILL them).

If you cannot convert with trademarked, brand name, long-tail terms - move on. Adding more general keywords at cheaper cost per clicks is the magic formula of doom (and a management headache).

Only AFTER you have achieved excellent conversion rates with the spot on terms do you expand ('they' don't tell you that and 'they' don't tell you expansion requires a different approach)

How to find product?

Again, these tools can offer you a shortcut - they can point out the obvious and they can help you cover TONS more ground than you can on your own.

But, "they point out the obvious". When you see something that looks good, you need to dig deeper on your own.

Just because an affiliate is making money - it doesn't mean you'll make money and it doesn't mean there aren't better options in the marketplace.

The key is to study results consistently over a period of time - you will learn tons about a market by doing this legwork. Often you'll discover better products to promote in the niche - things other affiliates ARE NOT PROMOTING.

I was reading Jay Abraham's "Mr. X" book last night and dug out two gems that apply here.

1. You must identify the gaps in the market - right now, I have a new product that's taken off like a rocket because I identified a gap within a niche, CRAFTED A KILLER USP, and that's clearly communicated in my ad. If you cannot communicate a USP in your ad, you have a HUGE problem.

2. Most of us think we're in business to make money. We're not - if that's your sole purpose, you won't stick around long. That's the business panhandlers are in - "Please sir, can you spare a buck or two? No, I don't have anything of value to offer you in return."

We are in business to help our customers speed their growth.

It doesn't matter what the customer wants to "grow" - if you can help him/her grow their body, their sex life, their hair, their ding-a-ling, their bank account, their time off, their pile of crap to keep up the Jones', then you've done your J-O-B.

OK - enough for now.

Google Cash Detective