Tuesday, February 06, 2007

Yahoo Makes the Change

New Ranking Model Launches Today, February 5, 2007

We're excited to announce that the new ranking model has launched today, February 5, 2007, in our U.S. market. The new ranking model is designed to improve user results through higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers, helping to drive better results for your business.

As we previously announced, both bid amount and ad quality
now determine an ad's rank in search results.

Your bid is the maximum amount that you're willing to pay when your ad is clicked. You will never be charged more than this amount.

Your ad's quality is determined by:

The ad's historical performance—determined by its click-through rate relative to its position on the page.

The ad's expected performance, relative to competing ads displayed at the same time—determined by various relevance factors considered by Yahoo!'s ranking algorithms.

You can gain an understanding of an ad's quality by looking at its quality index, which will be available to you once you've upgraded to the new Sponsored Search system.

Example of How Ads may be Ranked

The graphic below helps illustrate a scenario that may result from this change:

Learn more about the new ranking model. Learn more about the quality index.

Three Things you should do to Take Advantage of the New Ranking Model
To take advantage of the new ranking model, you should:

Include keywords in your ads.

Use Excluded Words to optimize your Advanced match type ads.

Review your current bids and set a budget to meet your business goals.

For more details, please click here.


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