Rosalind Gardner Says
I was a little surprised that
Rosalind Gardner gave play to
my Affiliate Marketing Sham
report - I like Rosalind, but
my style is a little 'rough'
She blasted me in her blog
today and we shall see if she
approves my response.
If she doesn't, here it is:
I appreciate your review of my tactics. I’m always open to learning and as I told you in a personal email, your handbook was the first ebook I ever purchased; I highly respect your work and skill as a writer – you’re good.
Rosalind: Using the word ‘Sham’ is an effective ATTENTION-GRABBER. The ‘Death of Adsense’ report and the Rick Jerk used similar attention-grabbing techniques. Yet, X may alienate some internet marketing students who are unimpressed that he hitches a ride on that bandwagon.
.X.: The use of reports has proven to be a highly effective list builder. I understand you’re taking a pro/con approach here and it’s probably true that many are burned out on the great amount of content to decipher. It didn’t play out as well as expected with certain audiences, but answering “Thank you for opening my eyes” emails has been gratifying and kept me busy.
Rosalind: The mysterious ‘X’ persona enhances DESIRE to know more about the author and what he knows. However, X loses CREDIBILTY and fails to build TRUST with this technique.
.X.: Fair enough; it sure didn’t hurt me on the Adwords Black Book and there’s nobody on the Internet marketing scene who gets more talk than the Rich Jerk. My credibility and trust isn’t fluffed up by what I claim to have done – and frankly who’d know my name anyway? My credibility is built on the testimonials I have from actual people making real money for themselves (as well as people like Allen Says, Willie Crawford, Dr. Mike Woo-Ming and others who’ve experienced my work).
Although all of my customers know me by name, most prefer to call me “X” – and I appreciate you haven’t called me “Mister”.
Rosalind: X uses strong, offensive language and name-calling in the report. Althugh this may appeal to a younger demographic, it’s a huge turn-off to a more mature crowd that generally views swearing as a lack of skill, knowledge and/or intelligence.
.X.: Positioning is a critical element of marketing. If I attempted to reach the same audience as Perry Marshall – or you – clearly I’d be missing the target with the aggressive, guerilla tactics approach I teach. I won’t insult the “mature” crowd with a label because some of my very best customers are “mature”; my crowd is not the “conservative crowd” intimidated by risk and I prefer to turn THEM off sooner than later.
Regarding the perception I might “lack skill, knowledge and/or intelligence” - I’ve worked for two US Presidents and graduated Magna Cum Laude from a top 25 university. My approach is calculated: I think people are sick of the same formulaic blah-blah and my willingness to tell it like it is appeals to the RIGHT customer for me.
Rosalind: X’s assertion that 25% or more of all affiliate sales are not properly credited instills FEAR. Fear creates DESIRE for the upcoming product which teaches how to overcome ‘the peril’. Really makes you wonder how despite all the commission theft and lousy tracking so many Super Affiliates are making more than a million bucks a year. Yup, we’re ‘Big-Time Losers’ alright. LOL. Note: What I found particularly interesting is that unlike most merchants in the IM category, X set up his affiliate program so that those who recommended the report, would not benefit from subsequent sales of the product. That requires a different affiliate link.
.X.: First, it’s a provable assertion so fear or not, it’s a reality.
There’s POTENTIALLY great money as an affiliate, yes. But there’s far better money having an army of affiliates working for you. Being an affiliate –ONLY - should be seen as nothing more than a stepping stone and if people – you included – are only using affiliate marketing as a money maker, then you ARE leaving money on the table. Of course, you have your own product and pressed to give an answer I know you’d admit it has certain high leverage benefits that selling OPP doesn’t give you.
Regarding my commission strategy, that was a chance taken after talking with several other marketer’s about their own launch strategies. Yes, I take a lot of risks and they don’t all fly – but it’s that out-of-the-box thinking that puts me on the map.
Rich Schefren, for instance, made it mandatory that his partners promote his Manifestos if they wanted to be a part of his product launch (and no, he didn’t pay for those subscribers that I’m aware of).
I didn’t want to force my affiliate’s in that way, so I decided to offer you a commission per subscriber – then also offer a commission if you actually promote the product itself. If you promote the freebie you get a commission and if you promote the product you get an additional commission. If you don’t promote one or the other, you don’t. Seems fair enough to me. Not a single affiliate, until this moment, has had any issue with that approach and I think you’ll agree that from this perspective it’s quite fair.
I hope you enjoy your DVDs when they arrive Rosalind.
All the best to you - .X.
Here's Rosalind's post in its
entirety - I've only included
my response to portions of it.